Legal
Privacy Policy
Last updated: 8 April 2026
This policy explains how UK Furniture (“we”, “us”, “our”) collects, uses and protects your personal information when you use our website, create an account, place an order or contact us. We are committed to handling your data fairly and in line with UK data protection law, including the UK GDPR and the Data Protection Act 2018.
Who we are
UK Furniture is a UK-focused furniture retailer offering living, bedroom, dining, storage and outdoor ranges. For data protection purposes, the controller of your personal data is UK Furniture. If you have questions about this policy or your data, contact us using the details at the end of this page.
Information we collect
We may collect and process the following types of information:
- Identity and contact details — such as your name, delivery address, billing address, email address and phone number when you register, place an order or contact us.
- Account information — login credentials and preferences associated with your customer account.
- Transaction data — products ordered, order value, payment status and delivery information. Payment card details are processed securely by our payment providers; we do not store your full card number on our servers.
- Technical and usage data — IP address, browser type, device information, pages viewed and approximate location derived from IP, collected through cookies and similar technologies.
- Communications — messages you send us by email, WhatsApp, contact forms or other channels.
- Marketing preferences — whether you have opted in or out of marketing communications.
How we use your information
We use personal data for purposes including:
- Processing and delivering your orders, and managing payments, refunds and after-sales support.
- Operating your account and authenticating you when you sign in.
- Responding to enquiries and complaints.
- Improving our website, products and customer experience (including analytics where permitted).
- Sending service messages about your order or account (these are not marketing).
- Sending marketing only where you have consented or where the law allows; you can opt out at any time.
- Complying with legal obligations, preventing fraud and protecting our business and customers.
Legal bases for processing
Under UK GDPR we rely on one or more of the following: performance of a contract (e.g. fulfilling your order); legitimate interests (e.g. improving our services, security, and direct marketing where appropriate); consent (e.g. certain cookies or marketing); and legal obligation (e.g. tax and accounting records).
Sharing your information
We may share data with:
- Delivery and logistics partners to ship your furniture to the address you provide.
- Payment processors and fraud-prevention services to take payments securely.
- IT, hosting, email and customer-support tools that help us run our business.
- Professional advisers (e.g. lawyers or accountants) where required.
- Authorities or law enforcement when we are legally required to do so.
We do not sell your personal data. Where processors act on our behalf, they are required to protect your information and use it only for the purposes we specify.
International transfers
Some of our service providers may process data outside the UK. Where this happens, we ensure appropriate safeguards are in place, such as the UK’s adequacy regulations, standard contractual clauses, or other mechanisms approved under UK data protection law.
How long we keep data
We retain personal data only for as long as needed for the purposes described above, including to meet legal, accounting or reporting requirements. Order and tax records may be kept for several years as required by law. Marketing data is kept until you withdraw consent or we no longer have a lawful basis to contact you.
Your rights
Subject to applicable law, you may have the right to:
- Access a copy of the personal data we hold about you.
- Correct inaccurate or incomplete data.
- Request erasure in certain circumstances.
- Restrict or object to certain processing, including direct marketing.
- Data portability where processing is based on consent or contract and is automated.
- Withdraw consent where processing is based on consent, without affecting earlier lawful processing.
- Lodge a complaint with the Information Commissioner’s Office (ICO) in the UK (www.ico.org.uk).
Cookies and similar technologies
Our website uses cookies and similar technologies to operate the site, remember preferences, measure traffic and (where you agree) support marketing. You can control non-essential cookies through your browser settings or any cookie banner we provide. Blocking some cookies may affect how the site works.
Security
We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss or misuse. No method of transmission over the internet is completely secure; we encourage you to use strong passwords and keep your account details confidential.
Children
Our services are not directed at children under 16, and we do not knowingly collect their personal data. If you believe we have collected data from a child, please contact us and we will take steps to delete it.
Changes to this policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top will change when we do. We encourage you to review this page periodically. Continued use of our website after changes constitutes acceptance of the updated policy where permitted by law.
Contact
For questions about this document or your data and orders, contact us at Ukfurniture1000@gmail.com, by phone on +44 7551 137162, or via WhatsApp from our website footer.